MEET NAMITA
NAMITA KAPOOR IS A MULTIDISCIPLINARY CREATIVE DIRECTOR WHOSE WORK MOVES BETWEEN CREATIVE STRATEGY & EXECUTION. SHE BUILDS IDENTITIES, ENVIRONMENTS, VISUAL WORLDS AND CULTURAL EXPERIENCES.
From leading the creative vision of Priya Living across the U.S. and India to co-founding KV Creative, her practice has spanned hospitality, brand identity, campaigns, photography, public art, product, and cultural programming.
At the center of her work is an interest in identity, belonging, and how culture becomes something we can see, feel, and experience.
She is currently developing Namita Kapoor Studio & American Born Creative Desi.
priya
living
Building a contemporary South Asian hospitality brand across the U.S. + India.
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Brand Positioning + Creative Strategy
Brand Personality + Voice
Cultural Narrative + Storytelling
Brand Architecture + Guidelines
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Visual Identity + Design Systems
Art Direction + Photography
Digital + Web Experience
Brand Collateral + Applications
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Campaign Concepts + Creative Direction
Content Strategy + Storytelling
Photography + Video Direction
Launch + Marketing Creative
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Interior Creative Direction
FF&E + Material Direction
Art Curation + Public Art
Cultural Programming + Guest Experience
kv creative
An independent creative studio building distinctive worlds across brands, campaigns, music, art, and culture.
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Creative Strategy + Concept Development
Brand Identity + Art Direction
Campaign Creative + Photography
Digital + Content Development
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Artist Identity + Visual Direction
Album Artwork + Campaigns
Editorial + Portrait Photography
Promotional Content + Rollouts
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Art Curation + Commissions
Hospitality + Interior Art
Product + Object Design
Photography + Creative Execution
hindu
SWING
An original performance I conceived and directed, tracing the unexpected lineage between Bharatanatyam and Jack Cole, the pioneer of American jazz dance.
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Original Concept + Artistic Vision
Jack Cole / Bharatanatyam Research
Cultural Lineage + Interpretation
Narrative Development
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Performance Direction
Visual + Production Direction
Music + Staging
Multidisciplinary Collaboration
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Choreographic Direction
Movement Vocabulary
Classical + Contemporary Forms
Ensemble Development
American born creative desi
An evolving cultural platform exploring contemporary South Asian identity through design, objects, spaces, stories, and ideas.
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Contemporary South Asian Identity
Culture + Cultural Commentary
Heritage Reinterpreted
Community + Belonging
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Editorial Concepts + Content
Photography + Visual Storytelling
Cultural Profiles + Perspectives
Digital + Social Content
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Interior Concepts + Creative Direction
Cultural Narrative + Spatial Storytelling
Art + Object Curation
Material + Visual Language
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Product Concepts + Design
Fashion + Lifestyle
Retail + Merchandising
Collaborations + Limited Editions
Priya Living · DoorDash · Red Bull · Stella Artois · Gensler · Mira Nair · Berkeley Rep · Mandy Moore · Lorin Latarro · Of Monsters and Men · Ásgeir · Red Baraat · Taj Hotels · Meyerovich Gallery · Zoo Labs · DOSA
CLIENTS & COLLABORATORS
“hardworking & collaborative ”
-Lorin Lattaro, Choreographer
“Spellbinding and highly oRIGINAL.”
— Rita Moreno, Actor
“artistic, inventive & unique ”
-Mira Nair, Director