ABCD
AMERICAN BORN CREATIVE DESI
A CULTURAL + LIFESTYLE PLATFORM FOR CONTEMPORARY SOUTH ASIAN LIFE.
ABCD explores what it means to be South Asian and American now—through design, interiors, objects, storytelling, culture, and community.
the world of abcd
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Exploring how contemporary South Asian identity can live in space—through color, material, pattern, objects, art, and the rituals of everyday life.
Interiors · Spatial Storytelling · Art + Objects · Cultural Experience
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Developing objects and collections that bring a contemporary South Asian point of view into everyday life—from home and furniture to collaborations and limited-edition goods.
Product Concepts · Home + Lifestyle · Collaborations · Collections
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Exploring the people, ideas, histories, humor, and contradictions shaping American-born South Asian identity today.
Editorial · Photography · Storytelling · Identity + Culture
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Creating a forum for connection through art, food, design, conversation, gatherings, and the creative voices shaping contemporary South Asian culture.
Programming · Events · Creative Community · Cultural Collaboration
BUILT TO BECOME MORE.
ABCD is envisioned as a growing creative platform—expanding from ideas and storytelling into interiors, objects, collaborations, gatherings, and eventually, a place of its own.
A WORLD FOR CONTEMPORARY SOUTH ASIAN CULTURE—CREATED FROM WITHIN IT.
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PRIYA LIVING
hindu swing
